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  • MailerLite Review: Features, Pricing, Pros & Cons (2026)

    Introduction

    If you’re a small business owner looking for a simple and affordable email marketing tool, MailerLite is likely already on your shortlist.

    In this review, we’ll take a practical look at MailerLite’s features, pricing, pros and cons, and who it’s best suited for — so you can decide if it’s the right tool for your business.

    What is MailerLite?

    MailerLite is an email marketing platform designed for small businesses, freelancers, and teams that want to start email marketing without unnecessary complexity.

    It focuses on:

    • Ease of use
    • Essential automation
    • Clean design
    • Affordable pricing

    MailerLite is not trying to be an enterprise solution — and that’s exactly why it works well for small businesses.

    Key features of MailerLite

    1. Email campaigns

    MailerLite offers a visual drag-and-drop editor that makes creating newsletters and email campaigns straightforward, even for beginners.

    You can:

    • Use pre-designed templates
    • Customize layouts easily
    • Send one-off campaigns or scheduled emails

    2. Automation workflows

    MailerLite supports automation for common small business needs, such as:

    • Welcome email sequences
    • Follow-up emails
    • Subscriber tagging and grouping

    The automation builder is visual and easy to understand, without the steep learning curve of more advanced tools.

    3. Landing pages and forms

    MailerLite includes:

    • Signup forms
    • Pop-ups
    • Landing pages

    This allows small businesses to build email lists without relying on additional tools.

    4. Subscriber management

    Subscribers can be organized using:

    • Groups
    • Segments
    • Tags

    While not as advanced as creator-focused platforms, this setup is more than sufficient for most small businesses.

    MailerLite pricing

    MailerLite is known for its generous pricing structure.

    • Free plan available for small lists
    • Paid plans scale gradually
    • No forced upgrades for basic functionality

    For small businesses starting out, this makes MailerLite one of the most cost-effective options on the market.

    Pros and cons

    Pros

    • Very easy to use
    • Affordable pricing
    • Generous free plan
    • Clean interface
    • Good deliverability

    Cons

    • Limited advanced automation
    • Not ideal for complex enterprise workflows
    • Fewer creator-focused features than some competitors

    Who should use MailerLite?

    MailerLite is a great fit if you:

    • Run a small business or service-based company
    • Are new to email marketing
    • Want a simple, reliable tool
    • Prefer affordability over complexity

    Who should NOT use MailerLite?

    MailerLite may not be the best choice if:

    • You need extremely advanced automation
    • You run a large-scale content or media business
    • You require enterprise-level CRM features

    MailerLite vs alternatives (quick note)

    If you’re comparing options:

    • ConvertKit is better for creators and automation-heavy workflows
    • Brevo is better if you need email + SMS together

    However, for most small businesses, MailerLite offers the best balance of simplicity and pricing.

    Final verdict

    MailerLite is one of the best email marketing tools for small businesses that want to start quickly, keep costs low, and avoid unnecessary complexity.

    It may not have every advanced feature, but for most real-world use cases, it does exactly what’s needed — and does it well.

    👉 If you’re looking for a simple and affordable email marketing tool, MailerLite is a strong choice.

  • Best Email Marketing Tools for Small Businesses (Simple Comparison)

    Introduction

    Choosing the right email marketing tool as a small business can feel overwhelming. There are dozens of platforms, each claiming to be the best — but most small businesses don’t need complex enterprise features.

    This guide compares the best email marketing tools for small businesses, focusing on ease of use, pricing, and features that actually matter when you’re running a lean team.

    Quick recommendations (TL;DR)

    • Best overall for small businesses: MailerLite
    • Best for creators & advanced automation: ConvertKit
    • Best all-in-one (email + SMS): Brevo

    If you want the simplest and most affordable starting point, MailerLite is usually the best choice.

    What small businesses should look for in an email tool

    Before comparing tools, here’s what actually matters for small businesses:

    • Easy setup and clean interface
    • Affordable pricing that scales slowly
    • Essential automation (welcome emails, follow-ups)
    • Reliable deliverability
    • No unnecessary complexity

    Anything beyond this is often overkill early on.

    1. MailerLite — Best overall for small businesses

    MailerLite is one of the most beginner-friendly email marketing tools available. It offers a clean interface, generous features, and pricing that makes sense for small teams.

    Why MailerLite works well

    • Extremely easy to use
    • Generous free plan
    • Visual email editor
    • Automation without complexity
    • Landing pages and forms included

    Downsides

    • Fewer advanced automation options than creator-focused tools
    • Not built for enterprise-level workflows

    Best for:
    Small businesses, freelancers, consultants, and anyone new to email marketing.

    2. ConvertKit — Best for creators and automation-heavy businesses

    ConvertKit is designed for creators, educators, and businesses that rely heavily on email as their main growth channel.

    Why ConvertKit stands out

    • Powerful automation and tagging
    • Strong audience segmentation
    • Clean, distraction-free editor
    • Built for selling digital products

    Downsides

    • Higher pricing
    • Slight learning curve for beginners
    • Fewer design-focused templates

    Best for:
    Content creators, coaches, and businesses where email drives revenue.

    3. Brevo — Best all-in-one option

    Brevo combines email marketing with SMS, chat, and basic CRM features, making it appealing for businesses that want multiple channels in one platform.

    Why Brevo is useful

    • Email + SMS marketing
    • Automation workflows
    • Transactional emails
    • Competitive pricing

    Downsides

    • Interface can feel busy
    • Slightly less beginner-friendly than MailerLite

    Best for:
    Businesses that want email and SMS under one roof.

    Side-by-side comparison

    ToolEase of UsePricingAutomationBest For
    MailerLiteVery easyAffordableModerateSmall businesses
    ConvertKitModerateHigherAdvancedCreators
    BrevoModerateFlexibleModerateMulti-channel needs

    Which email marketing tool should you choose?

    • Choose MailerLite if you want simplicity, affordability, and fast setup.
    • Choose ConvertKit if email automation is central to your business model.
    • Choose Brevo if you want email plus SMS in one platform.

    For most small businesses, MailerLite offers the best balance of features and pricing.

    Final recommendation

    There’s no single “best” email marketing tool for everyone, but there is a best choice for most small businesses.

    If you want to start quickly, keep costs low, and avoid unnecessary complexity, MailerLite is the safest and most practical option. As your business grows, you can always upgrade or switch tools later.

  • MailerLite vs ConvertKit: Which Email Tool Is Better for Small Businesses?

    Introduction: Who this comparison is for

    If you’re a small business owner trying to choose between MailerLite and ConvertKit, you’re likely looking for one thing:
    a reliable email marketing tool that’s easy to use, reasonably priced, and doesn’t require a steep learning curve.

    Both tools are popular, but they’re built for slightly different users. This comparison breaks down the key differences so you can decide which one fits your business best.

    Quick verdict (TL;DR)

    • Choose MailerLite if you want a simple, affordable email marketing tool with generous features and minimal setup.
    • Choose ConvertKit if you’re a creator-focused business that values advanced automation and audience segmentation.

    For most small businesses and beginners, MailerLite is usually the better starting point.

    MailerLite overview

    MailerLite is known for its clean interface, straightforward features, and strong value for money. It’s designed for small businesses that want to start email marketing quickly without technical complexity.

    Key strengths:

    • Easy-to-use editor
    • Generous free plan
    • Solid automation features
    • Good balance of simplicity and power

    MailerLite works well for businesses that want newsletters, basic automation, landing pages, and subscriber management in one place.

    ConvertKit overview

    ConvertKit is built primarily for creators—bloggers, coaches, and online educators. It focuses heavily on automation, tagging, and audience segmentation.

    Key strengths:

    • Powerful automation workflows
    • Advanced tagging system
    • Creator-friendly features
    • Clean but more structured interface

    ConvertKit shines when email marketing is central to your business model, especially if you sell digital products or courses.

    Feature comparison

    FeatureMailerLiteConvertKit
    Ease of useVery beginner-friendlyModerate learning curve
    Email editorDrag-and-dropMinimalist editor
    AutomationGood for most needsAdvanced workflows
    Landing pagesIncludedLimited
    SegmentationBasic to moderateAdvanced
    Best forSmall businessesCreators & educators

    Pricing comparison

    MailerLite offers one of the most generous free plans available, making it attractive for new businesses.

    ConvertKit does not offer a traditional free plan for full functionality and becomes more expensive as your subscriber list grows.

    Bottom line:
    MailerLite is generally more cost-effective for small businesses, especially in the early stages.

    Ease of use

    MailerLite is easier to get started with. Most users can create their first campaign within minutes.

    ConvertKit’s interface is clean but assumes you understand concepts like tags, sequences, and automation logic. This power comes at the cost of simplicity.

    If you want the shortest path from signup to sending your first email, MailerLite wins.

    Who should choose MailerLite

    MailerLite is ideal if you:

    • Are new to email marketing
    • Run a small business or service-based company
    • Want affordable pricing
    • Prefer visual editors and simple workflows

    Who should choose ConvertKit

    ConvertKit is a better choice if you:

    • Are a content creator or educator
    • Rely heavily on email automation
    • Sell digital products or courses
    • Need advanced subscriber segmentation

    Final recommendation

    Both MailerLite and ConvertKit are solid tools, but they serve different needs.

    For most small businesses, MailerLite offers the best balance of simplicity, features, and pricing. ConvertKit is excellent—but it makes the most sense when email marketing is the core of your business strategy.

    👉 If you’re just starting or want a straightforward solution, start with MailerLite.
    👉 If you’re building a creator-led business with complex automation needs, ConvertKit is worth considering.

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