Introduction
If you’re a small business owner looking for a simple and affordable email marketing tool, MailerLite is likely already on your shortlist.
In this review, we’ll take a practical look at MailerLite’s features, pricing, pros and cons, and who it’s best suited for — so you can decide if it’s the right tool for your business.
What is MailerLite?
MailerLite is an email marketing platform designed for small businesses, freelancers, and teams that want to start email marketing without unnecessary complexity.
It focuses on:
- Ease of use
- Essential automation
- Clean design
- Affordable pricing
MailerLite is not trying to be an enterprise solution — and that’s exactly why it works well for small businesses.
Key features of MailerLite
1. Email campaigns
MailerLite offers a visual drag-and-drop editor that makes creating newsletters and email campaigns straightforward, even for beginners.
You can:
- Use pre-designed templates
- Customize layouts easily
- Send one-off campaigns or scheduled emails
2. Automation workflows
MailerLite supports automation for common small business needs, such as:
- Welcome email sequences
- Follow-up emails
- Subscriber tagging and grouping
The automation builder is visual and easy to understand, without the steep learning curve of more advanced tools.
3. Landing pages and forms
MailerLite includes:
- Signup forms
- Pop-ups
- Landing pages
This allows small businesses to build email lists without relying on additional tools.
4. Subscriber management
Subscribers can be organized using:
- Groups
- Segments
- Tags
While not as advanced as creator-focused platforms, this setup is more than sufficient for most small businesses.
MailerLite pricing
MailerLite is known for its generous pricing structure.
- Free plan available for small lists
- Paid plans scale gradually
- No forced upgrades for basic functionality
For small businesses starting out, this makes MailerLite one of the most cost-effective options on the market.
Pros and cons
Pros
- Very easy to use
- Affordable pricing
- Generous free plan
- Clean interface
- Good deliverability
Cons
- Limited advanced automation
- Not ideal for complex enterprise workflows
- Fewer creator-focused features than some competitors
Who should use MailerLite?
MailerLite is a great fit if you:
- Run a small business or service-based company
- Are new to email marketing
- Want a simple, reliable tool
- Prefer affordability over complexity
Who should NOT use MailerLite?
MailerLite may not be the best choice if:
- You need extremely advanced automation
- You run a large-scale content or media business
- You require enterprise-level CRM features
MailerLite vs alternatives (quick note)
If you’re comparing options:
- ConvertKit is better for creators and automation-heavy workflows
- Brevo is better if you need email + SMS together
However, for most small businesses, MailerLite offers the best balance of simplicity and pricing.
Final verdict
MailerLite is one of the best email marketing tools for small businesses that want to start quickly, keep costs low, and avoid unnecessary complexity.
It may not have every advanced feature, but for most real-world use cases, it does exactly what’s needed — and does it well.
👉 If you’re looking for a simple and affordable email marketing tool, MailerLite is a strong choice.
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